WEAR RVA is a Richmond-based 501(c)(3) non-profit organization dedicated to empowering young women, fostering body positivity, and strengthening our community. WEAR RVA was created by Amber Kay Reinink Pelletier and Taylor Pitera. Together these two RVA entrepreneurs have created a community-based event involving high school girls, fashion, and philanthropy. Through the signature annual event “Rocking The Runway For A Cause” —a spectacular, full-production fashion show—we celebrate confidence, individuality, and self-expression by featuring local high school girls as our models. 

Our mission goes beyond the runway. WEAR RVA ignites change by showing our teen models that fashion is for every BODY, empowering them to embrace their beauty inside and out. We cultivate an uplifting environment that champions women supporting women, camaraderie, and encouragement. Amber and Taylor are delighted to bring this event to the community to empower girls through fashion and to raise money for an amazing cause.

Since its inception, WEAR RVA has been dedicated to empowering Richmond-area high school girls through education. To date, we’ve partnered with over 175 local businesses and brands, while providing a transformative experience for more than 250 teen models. Over the years, the organization has proudly donated more than $30,000 in scholarship funds, supporting local graduating seniors as they pursue their dreams of higher education.

This year, WEAR RVA is embarking on an exciting new chapter, expanding its philanthropic mission in partnership with Children’s Hospital of Richmond (CHoR) at VCU. The 2025 “Rocking The Runway For A Cause” will be held on May 8th at Dover Hall. Proceeds from this year’s event will support CHoR’s mental and behavioral health services, which are provided at the Virginia Treatment Center for Children (VTCC). One in 5 children will experience a mental illness. We hope that you will join us in helping to ensure they can receive the care they need here in our community.

For many participants, WEAR RVA is a life-changing experience. Our teens come from diverse backgrounds, finding in WEAR RVA a support system that fosters lasting friendships, personal growth, and newfound confidence. It’s incredible to witness their transformation—from shy and uncertain at the first meeting to confidently twirling on the runway and radiating self-assurance by the finale.

 As a non-profit, WEAR RVA relies on sponsorships to make our vision a reality. These partnerships not only sustain our event but also create a unique opportunity for families, businesses, and the community to come together in support of an incredibly meaningful and vital cause.

As we embark on an exciting new chapter, we are evolving our philanthropic goals in partnership with CHoR. We hope that you will consider sponsoring this event. With your participation, we will continue to empower, inspire, and uplift teens in our community and the next generation.

Please direct all inquiries and questions to hello@wearrva.com 

about wear rva